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CEO

Alexandra Ivanova

  • Over 15 years of experience in the fields of Health Technology Assessment (HTA), pharmaceutical services, and healthcare management, leading strategicand high-impact projects.​
  • Master’s Degree in Economic Evaluation of Health Interventions, University of Castilla-La Mancha (UCLM).​
  • Master’s Degree in Business Management, Marketing and Accounting, Complutense University of Madrid (UCM).​
  • ert in Data Analysis for Social and Market Research, Complutense University of Madrid (UCM).​
  • Bachelor’s Degree in Business Administration and Management, Complutense University of Madrid (UCM).
HR&L: Human Resources & Legal Lead. Expert Committees Coordinator

Gema Bonilla

  • Over 15 years of experience in the legal field.​
  • Expert in the comprehensive organization of Advisory Councils, expert catchment/contact, administrative and legal document management, and logistical coordination of travel and accommodations.​
  • Expert in organizing conferences and events, both for private entities and public institutions.
  • Specialist in the submission and management of documentation through the electronic platforms of public administrations.​
  • Bachelor’s Degree in Law, Complutense University of Madrid (UCM).
HEMA: Health Economics & Market Access Lead

Almudena González

  • 15 years of experience in the field of economic evaluation and market access for health technologies.
  • Author of numerous national and international publications on health economics and pharmacoeconomics.
  • Member of the expert group that reviewed the 2023 economic evaluation guideline for medicines, published by the Advisory Committee for the Financing of Pharmaceutical Benefits (CAPF) of the Spanish National Health System.
  • Master´s Degree in Evaluation of Health Interventions, University of Castilla-La Mancha (UCLM).​
  • Specialist in Advanced Modelling Techniques, University of Castilla-La Mancha (UCLM).​
  • Master´s Degree in Advanced Methods of Applied Statistics, National University of Distance Education (UNED).​
  • Diploma in Statistics and Bachelor’s Degree in Applied Statistics, Complutense University of Madrid (UCM).​
  • ORCID: https://orcid.org/0000-0002-3509-0961
DH&I: Digital Health & Innovation Lead

Ana Durán

  • 6 years of experience in the field of economic evaluations and market access for health technologies.​
  • Author of numerous national and international publications on health economics.​
  • Master´s Degree in Economic Evaluation of Health Interventions and Pharmaceutical Policy, University of Castilla-La Mancha (UCLM). ​
  • Bachelor’s Degree in Business Administration and Management, Rey Juan Carlos University (URJC).​
  • ORCID: https://orcid.org/0000-0001-6112-1947
HEOR: Health Economics & Outcomes Research Lead

María Merino

  • Over 10 years of experience in the fields of Health Economics, Health Outcomes Research and Real-World Evidence.
  • Author of over 10 scientific articles focused on social value and SROI, as well as the first book on the SROI method applied to the healthcare sector in Spain.
  • Master´s Degree in Evaluation of Health Interventions, University of Castilla-La Mancha (UCLM).
  • Master´s Degree in Advanced Methods of Applied Statistics, National University of Distance Education (UNED).​
  • Bachelor’s Degree in Sociology, University of Salamanca (USAL).
  • Diploma in Social Work, University of Valladolid (UVA).​
  • ORCID: https://orcid.org/0000-0002-5769-1821